Social Media Campaign

Client:

Kings Easybuy Hair, SA

Date:

Jan 30, 2025

Duration:

Two Weeks

How we launched and delivered the campaign

King’s Easybuy had recently introduced their new hair product line, King’s Easybuy Hair, and needed to build awareness fast. To support their launch, we conceptualised and ran a high-impact Valentine’s-themed social media campaign across Instagram and TikTok.

Campaign Planning & Strategy:

We crafted a 2-week digital campaign focused on engagement and growth. The objective was to reach King’s Easybuy’s ideal audience, build recognition, and drive interaction through a relevant and timely concept.

Execution Across Platforms:

The campaign encouraged users to follow the brand, tag friends, and engage with themed content. Daily posts, reels, and TikTok videos were created to spark interest and connect emotionally with the audience during Valentine’s season.

Audience Growth & Impact:

The campaign generated strong engagement, particularly through shares and mentions. It significantly increased brand visibility, brought in new followers, and helped establish King’s Easybuy Hair as a brand to watch in its niche.