Content & Strategy

Client:

Aions Exchange (AEX), SA

Date:

June 28, 2024

Duration:

Two Weeks

How we built a strategy to enhance digital presence

We were tasked by Credipple to develop a comprehensive communication strategy for Aions Exchange (AEX), a global crypto exchange brand looking to grow its presence and awareness online.

Research & Discovery:

We began by conducting thorough research on AEX’s brand, market positioning, and key competitors. This included audience persona development and insights into the crypto industry's digital trends to better understand how to connect with the ideal customer.

Strategic Planning:

With a solid foundation of research, we created a tailored communication strategy, complete with a structured content calendar, engagement approach, and digital campaign outline. This was designed to boost visibility and awareness across platforms.

Content Development:

We then brought the strategy to life by designing a suite of branded graphics and producing a short-form video to support the campaign. All content was aligned with AEX’s tone, values, and growth objectives. .

Final Delivery:

The project concluded with a professional presentation showcasing the full strategy and assets. The deliverables provided Credipple and AEX with a clear and actionable roadmap to elevate their brand across digital spaces.